Fashion · Shopify

+41% conversion rate

Custom Shopify theme, speed and checkout work for a DTC brand.

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Shopify store development case study for a DTC fashion brand

The challenge

The store was slow on mobile, stacked with apps, and product pages did not convert. Paid traffic was leaking at checkout.

Shopify · Liquid · CRO · Tracking

The approach

Rebuilt the storefront on Online Store 2.0, cut unused apps, redesigned product and cart templates, then wired server-side tracking.

How it was done

  1. 01. Theme rebuild. A custom Online Store 2.0 theme in Liquid, with sections and blocks the team could edit.
  2. 02. App cleanup. Removed overlapping apps that were slowing the store and replaced two of them with theme code.
  3. 03. Product and cart pages. PDP, collection and cart templates rebuilt around proof, shipping clarity and a shorter path to checkout.
  4. 04. Tracking. GA4 and Meta Conversions API set up so ads could optimise on real purchases.

The results

  • +41% conversion rate in 90 days
  • 2.1s faster mobile Largest Contentful Paint
  • Checkout drop-off cut on the highest-traffic products

Services behind this result: Shopify development, SEO & Ads.

See if this fits your business

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