SEO & Ads that earn a return.
Technical SEO, Google Ads and Meta Ads engineered around qualified traffic and real ROAS - not vanity clicks. Every campaign is tied back to revenue.
SEO and ads run as one system
- A full technical, content and paid-media audit
- Campaigns built for ROAS, not clicks
- Landing pages tested to convert paid and organic traffic
- Monthly reporting tied to leads and revenue
What's included.
A full-funnel approach across organic search and paid media, measured against the numbers that matter to your business.
Technical SEO
Site structure, speed, schema and crawlability fixes that unlock rankings.
Content & on-page SEO
Keyword-mapped pages and content that match real search intent.
Google Ads
Intent-driven Search, Shopping and Performance Max campaigns built for ROAS, not clicks.
Meta Ads
Creative-led acquisition on Facebook and Instagram that scales profitably.
Landing page CRO
Pages tested and refined to convert the traffic you are already paying for.
Reporting & strategy
Clear monthly reporting tied to leads and revenue, not impressions.
Platforms & tools I use.
Proven tools for research, tracking and campaign management.
Why SEO and ads work better together.
Most businesses run SEO and paid ads with different people and different goals. Run as one system, each channel makes the other cheaper and faster.
Ads reveal what converts
Paid search shows which keywords actually turn into leads and sales, so SEO effort goes where the money is.
SEO lowers ad costs
Pages that rank organically capture the same demand for free, so ad budgets can focus on what SEO cannot reach yet.
One landing page strategy
The same fast, message-matched pages raise ad Quality Scores and organic conversion rates at the same time.
What a technical SEO audit covers.
Every engagement starts with an audit, so fixes are prioritised by their impact on traffic and revenue - not by what is easiest.
Crawling & indexation
Robots rules, XML sitemaps, noindex mistakes, redirect chains and duplicate URLs that waste crawl budget.
Speed & Core Web Vitals
Largest Contentful Paint, layout shift and interaction delays measured and fixed on key templates.
Structure & internal links
Heading structure, internal linking, canonicals and schema so search engines understand every page.
How the engagement runs.
A clear, phased process - no scope surprises.
Audit
A full technical, content and paid-media audit to find the highest-leverage fixes.
Strategy & roadmap
A phased plan with clear targets for traffic, leads and spend efficiency.
Execution
SEO fixes shipped and campaigns launched, tested and optimised every week.
Report & scale
Monthly reporting against targets, then scaling what is working.
Questions, answered.
Straight answers about SEO, Google Ads and Meta Ads.
How long does SEO take to show results? +
Technical fixes can lift rankings within weeks, but SEO usually compounds over three to six months. Paid ads show signal in the first month, which is why the two work well together.
Should I invest in SEO or Google Ads first? +
Usually both, in different proportions. Ads bring leads now and show which keywords convert; SEO builds traffic you do not pay for per click. The audit shows the right split for your business.
Do you manage Meta Ads as well as Google Ads? +
Yes. Facebook and Instagram campaigns are planned alongside Google Ads, so creative, audiences and landing pages all support the same goals.
What does a technical SEO audit include? +
Crawling and indexation, site speed and Core Web Vitals, structure and internal links, canonicals, schema and on-page issues - each prioritised by its impact on revenue.
How do you report results? +
A clear monthly report covering traffic, rankings, leads, cost per lead and return on ad spend, with the actions planned for the next month.
Do you work with WordPress and Shopify sites? +
Yes. SEO and ads work covers WordPress, Shopify, Wix and Squarespace, and the site itself can be improved when it is holding results back.