Wholesale · Shopify Plus

2.1x wholesale orders

Shopify Plus B2B with custom pricing, checkout functions and wholesale login.

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Shopify Plus B2B wholesale store development case study

The challenge

Wholesale still ran on spreadsheets and email quotes. The retail theme could not handle company accounts or net-30 pricing.

Shopify Plus · B2B · Functions · Checkout

The approach

Moved wholesale onto Shopify Plus with company accounts, quantity breaks and native checkout customisation.

How it was done

  1. 01. Plus and B2B setup. Company accounts, catalogues and net terms so reps stopped quoting by hand.
  2. 02. Shopify Functions. Discount and cart-validation functions for wholesale rules that apps could not express cleanly.
  3. 03. Checkout extensions. Checkout fields and delivery options that match how wholesale customers actually buy.
  4. 04. Handover. Staff training so the wholesale team can add companies and price lists without a developer.

The results

  • 2.1x wholesale orders in six months
  • Quotes that used to take a day now happen at checkout
  • Retail and wholesale on one Shopify Plus store

Services behind this result: Shopify development, Custom development.

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