E-commerce · SEO

+212% organic revenue

WordPress rebuild, technical SEO and CRO over six months.

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E-commerce SEO case study - WordPress store rebuild that grew organic revenue 212%

The challenge

An e-commerce brand had a slow WordPress store, thin category structure and campaigns that couldn't scale because organic demand never compounded.

WordPress · Technical SEO · CRO · Analytics

The approach

Rebuilt the store for speed and conversion, fixed technical SEO debt, redesigned category and product templates, then layered CRO tests on high-intent pages.

How it was done

  1. Technical SEO audit. Crawl errors, duplicate URLs, slow templates and indexation gaps were mapped and prioritised by revenue impact.
  2. WordPress rebuild for speed. The store was rebuilt on a lighter theme with clean code, compressed images and caching, so pages load fast on mobile.
  3. Category and product templates. Category pages got clear headings, unique copy and internal links; product templates gained structured data for richer search results.
  4. CRO on high-intent pages. Layouts, trust signals and calls to action were tested on the pages already earning organic traffic, turning more visits into orders.

The results

  • +212% organic revenue in six months
  • Stronger rankings on money pages
  • Higher conversion rate from organic sessions

Services behind this result: WordPress development, SEO & Ads management.

See if this fits your business

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