Local Business · Automation
−48% cost per lead
AI lead-capture and follow-up automation across channels.
The challenge
A local service business was paying for leads that went cold overnight. Follow-up was manual, inconsistent and expensive.
AI Automation · Lead Capture · N8N · CRM
The approach
Built AI-assisted capture and follow-up across web and messaging channels, with routing rules so humans only handled ready-to-book conversations.
How it was done
- Map every lead source. Website forms, calls and messaging channels were mapped so no enquiry could slip through unnoticed.
- AI-assisted capture. AI assistants answered first questions instantly, day or night, and collected the details needed to quote.
- Routing and human handoff. Routing rules in N8N sent only ready-to-book conversations to the team, with full context attached.
- CRM and reporting. Every lead landed in the CRM with its source, so cost per lead could be tracked and improved each month.
The results
- −48% cost per lead
- Faster first response on every inquiry
- Hours of admin removed every week
Services behind this result: AI automation, Agentic AI.
See if this fits your business
Book a free 30-minute Growth Audit and get a clear next-step plan.