Retail · Google Ads
4.6× return on ad spend
Intent-led campaign restructure and landing-page testing.
The challenge
A retail brand was spending on Google Ads with weak intent matching, overlapping campaigns and landing pages that leaked conversions. Spend went up, but profitable growth did not.
Google Ads · Landing Pages · CRO · Analytics
The approach
Restructured campaigns around high-intent queries, cleaned keywords and negatives, rebuilt landing pages for message match, then ran structured tests on offers, forms and page speed.
The results
- 4.6× return on ad spend
- Lower cost per conversion on core products
- Clear testing loop that kept ROAS improving
See if this fits your business
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